Hinglish: The Evolution of Language in South Asian Advertising

Contributing Writer, Copyright Maple Diversity Communications, ethnic ad agency.
Original article: http://maplediversity.ca/hinglish-the-evolution-of-language-in-south-asian-advertising/

Did you know there are more English speakers in India than in Canada, the United States, United Kingdom, Australia and New Zealand combined? The reputation of English as a gateway to improving education prospects, social status and career opportunities is a main reason behind its immense popularity throughout Asia. This is particularly notable in India, where English is officially used to communicate across a country that is host to hundreds of local languages.

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